Rad Rufus, a timeless classic fit, features a regular straight fit with a high waist. The high waist and well-proportioned leg room create an iconic jeans silhouette. Rufus is crafted from rigid denim.

High-waist, regular-fit jeans with a straight leg, crafted from regenerative organic cotton in a beautifully simple deep blue wash. The inspiration behind this wash is refreshingly straightforward: a single home wash of dry denim. Crafted from vintage-style deep indigo denim with a medium slub character, the treatment shifts the hue from a dark blue to a rich, redcast blue, while transforming the denim's texture from flat to beautifully irregular and textured.

As striking as they are from the start, these jeans are designed to evolve into vibrant, texturally rich vintage pieces. With every wear and wash, they undergo a gradual, captivating transformation. In short, these jeans are crafted to deliver both immediate appeal and evolving beauty.

Regenerative organic cotton meets all the standards of organic cotton, avoiding synthetic chemicals and GMOs, but goes further by restoring ecosystems, improving soil health, and boosting biodiversity. It considers the whole system – land, water, people, and long-term resilience.

• Regenerative organic cotton
• 14.2 oz. rigid denim
• Orange thread at seams
• Navy back pocket embroidery
• Copper trims
• Button fly
• Jacron patch
• Regular fit
• High waist
• Straight leg
• Regular leg opening