AMO (ah-moh) is the Latin root word for love. AMO Denim was founded in 2014 in Los Angeles, intent on offering jeans that felt real. Beginning with only five styles, we combined distinguished fabrics, exceptional construction, and heritage details to create jeans that were made to love and live in.

Utilizing only the finest fabrics sourced from the world’s most sustainable denim mills, our collection of timeless jeanswear, proudly produced in California, incorporates thoughtful features that are both artful and authentic. Time-honored techniques of the denim trade, like hand-distressing and our signature flat-felled out-seams, can also be found throughout our collection of woven tops and knitwear.

Forever focused on refining the elements of our everyday wardrobe, we aspire to create clothing that is well-loved, offering a variety of go-to garments with distinctive fits, washes, and romantic touches.