Benefits of this product:
- Strengthens and repairs dry, oily or damaged hair.
- 100% fragrance-free and gentle on sensitive scalp.
- Specially developed for long hair with natural, nourishing ingredients.
- Made in Italy 🇮🇹

This shampoo from Mario Lorenzin 1975 is created for women who want healthier and more well-groomed hair - without perfume or unnecessary additives. The shampoo is natural, plant-based and specially formulated for long hair that needs extra nourishment and protection.

The formula combines the effective care of Mario Lorenzin's original radicchio hair treatment with the gentle Bellezza shampoo. The natural properties of the radicchio plant support both hair and scalp by supplying essential vitamins, minerals and antioxidants that deeply repair and strengthen.

The shampoo is especially suitable for hair that is dry, damaged or oily - helping to rebalance the scalp, giving hair new life, strength and volume.

It is gentle enough for daily use, leaving hair healthy, shiny and full of vitality.

Use as follows:
- Apply to wet hair.
- Gently massage into hair and scalp.
- Leave on for a few minutes.
- Rinse thoroughly with lukewarm water.