Purple shampoo gently cleanses blonde, highlighted, silver or gray hair and eliminates brassy tones. Gently cleanse blonde, highlighted, silver or gray hair and eliminate brassy tones with this purple shampoo. Infused with antioxidant-rich pomegranate extract, known to help prevent color fade from environmental exposure and free radical damage. Borage oil helps visibly reduce signs of damage while restoring radiance for lighter, brighter blondes. Crafted with ingredients of 82% natural origin* that deliver professional results in recyclable**, bio-based*** packaging made from 90% sugarcane. *Based on ISO 16128. **Excludes caps/closures. Check your local requirements for recycling guidelines. ***Excludes select caps/closures. Hair Type Good for Color-Treated Hair and Naturally Light Hair Colors. Fragrance A fruit-forward scent with delicate floral notes and vanilla undertones.