Not only a hood - It’s a voice. A symbol of strength, courage, and fierce independence, the Hear My Roar Hood draws from the powerful legacy of the tiger in Japanese and Chinese cultures. Tigers are seen as guardians, protectors, and fearless spirits that clear away fear and darkness. Their roar echoes not only through the mountains, but through the hearts of those who dare to speak up.

Hear My Roar means to truly be heard. It’s about breaking the silence around mental health, releasing shame, and standing boldly in your truth. Like the tiger, your voice has power. When you use it with courage and honesty, you give others permission to do the same.

Wearing the hood should be a reminder that your story matters. Your roar can break barriers, change a mentality, and help others find their own voice.

Speak up. Be seen. Let the world hear your roar.

 Our Always Forward Hoods blend 70% ringspun cotton with 30% recycled polyester for a heavyweight feel that stays soft, warm, and consciously made. The cotton-faced fabric and brushed back fleece deliver all-day comfort whether you’re out in the cold or deep in the work.

Designed with an oversized fit and drop shoulder style for a relaxed, lived-in look. Featuring a three-panel double fabric hood, ribbed cuffs and hem, and a front pouch pocket with an inner media pocket—every detail is made to move with you.

WASH INSIDE OUT AND DO NOT TUMBLE DRY

MADE TO ORDER – PLEASE ALLOW 4-5 WORKING DAYS FOR DISPATCH.