The bear represents strength, love, and fierce protection, thought by Native American cultures as a powerful guardian. The Protect Your Own Hood honours those who step up and shield the ones they love, no matter the cost.

Protect Your Own was a message for the lone mothers who raised children with unwavering resilience. For the mothers who battled postnatal depression and continued to show up every damn day. For the mothers who held the home together as the fathers served far from home.

But that statement could represent anyone who has been a protector. A guardian. A safe place for someone else.

Protect those you care for. Protect yourself. Protect your own.

Our Always Forward Hoods blend 70% ringspun cotton with 30% recycled polyester for a heavyweight feel that stays soft, warm, and consciously made. The cotton-faced fabric and brushed back fleece deliver all-day comfort whether you’re out in the cold or deep in the work.

Designed with an oversized fit and drop shoulder style for a relaxed, lived-in look. Featuring a three-panel double fabric hood, ribbed cuffs and hem, and a front pouch pocket with an inner media pocket—every detail is made to move with you.

WASH INSIDE OUT AND DO NOT TUMBLE DRY

MADE TO ORDER – PLEASE ALLOW 4-5 WORKING DAYS FOR DISPATCH.